You can taste the difference.
I have been buying Lucy joe's Coffee for years. You can taste the difference with coffee that is roasted fresh which is why I buy it. This is a milder low acid roast that I prefer. If I want it a little richer I just add an extra scoop to the mix. I usually use 1 heaping tablespoon for 2 cups(6oz) of water. Getting locally fresh roasted coffee is a yummy treat every coffee lover have.